“The man on top of the mountain didn’t fall there” — Vince Lombardi
So many businesses are turning to coaching to improve performance. When budgets are tightened, it’s a relatively inexpensive way to develop staff.
The Chartered Institute of Personnel and Development (CIPD) says more than 500 companies were surveyed for the Taking the Temperature of Coaching report, which found that 51% of them see coaching as a key part of learning and development and consider it ‘crucial to their strategy’.
According to the survey, coaching is being used at all levels to build on good performance (23%) and improve poor performance (20%), and also in leadership development (23%).